Stay up to date with our work
Our monthly updates are a great way for you to stay up to date with our work, events, and higher education news.
We are welcoming, warm and easy to understand.
Being approachable means we are friendly and our audience finds it easy to understand what we’re saying. We want to share our knowledge and hear from others too, it’s important to us that we are in a conversation with others, not just broadcasting in a one-way channel.
To do this, use everyday language that people understand, keep technical terms and acronyms to a minimum and definitely no jargon.
People are more likely to stay engaged with what we’re saying if they feel as though we’re talking directly to them. A simple way to do this is to use ‘we’, ’us’ and ‘you’ (avoiding ‘he’, ‘she’, ‘one’) when appropriate.
Use common contractions, such as: it’s (instead of ‘it is’), we’re (instead of ‘we are’) and they’re (‘they are’), though bear in mind this won’t be right for every context, such as formal communications.
Avoid using difficult or bureaucratic language, for example we’d say ‘start’ not ‘commence’ (or ‘initiate), ‘lack of’ instead of ‘deficiency’ and ‘because’ rather than ‘as a consequence of’.
Our members want to feel like they understand our content, especially when it directly represents or impacts on them.
Seeing their organisation in our work helps them feel part of a united sector and also encourages them to get involved in supporting our campaigns and activities.
We showcase our ability and willingness to work in collaboration with other organisations by using everyday words and phrases, not dusty academic language. We pay attention to headings and sub-headings so that this group can find the information they’re looking for, showing that we’re meeting their needs.
This group has huge time pressures and will need to be able to skim-read content. Signpost relevant and pertinent pieces of information, such as by using sub-headings, to help this group find what they’re looking for.
Civil servants are busy and constantly context switching. Research shows that hours are lost daily when people at work read content they can’t understand and try to find the information in a
different way. Use everyday words and short sentences – especially if you’re explaining
something complex – to help this group understand what they’re reading.
Journalists want to read information that’s written in plain English so it’s quick to understand and they can use it in their work. They need to be able to understand our arguments and use what we’ve written in their articles. Short, punchy sentences plus summaries, overviews and well-formatted copy make a big difference to this group.
Analysis undertaken as part of UÏã¸ÛÁùºÏ²Ê¿ª½±½á¹û's project on the economic case for flexible learning, setting out the experiences of higher education institutions in providing and developing flexible learning opportunities, including the challenges and opportunities.
In our research on the economic case for flexible learning, we look at the experiences of higher education institutions giving flexible learning opportunities, including the challenges and opportunities.
Universities Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹û International, the Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹û Science and Innovation Network in Poland and the Department for International Trade team at the British Embassy in Warsaw are organising a virtual study visit of Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹û universities to Poland, between 24-29 June 2021. The visit will consist of a series of webinars giving an overview of the Polish higher education landscape and providing information on different dimensions of and opportunities for Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹û-Poland university collaboration.
Take a look at the Polish higher education landscape with this series of webinars exploring opportunities for Ïã¸ÛÁùºÏ²Ê¿ª½±½á¹û-Poland university collaboration.
Our monthly updates are a great way for you to stay up to date with our work, events, and higher education news.